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IN A CHANGING WORLD, A NEW HOME IN FLORENCE

The Place to be,
in Florence

In the heart of Florence, deeply connected to its daily life, artistic heritage and lively cultural scene, The Place is your House and Home in the vibrant Tuscan city. It is a timeless classic remade for a new generation of immersive travelers, one that reinvents made-to-measure hospitality.

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History

We’ve been writing the story of this Place for seventeen years, years of international plaudits and unforgettable personalities. But the time has come to take a new direction, to respond to a new breed of savvy, tuned-in visitor. The Place is making a fresh new start at a time when the world of travel is undergoing epochal changes.

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The Place
of Wonders

The Place of Wonders is a project that dares to dream of a new type of engagement between a hotel and its surroundings, a new form of ‘guest experience’ that makes The Place Firenze an ever more active participant in the social, cultural, culinary and educational life of Florence. It has reached out to a group of Florentine makers and artists to make this vision a reality and bring guests into direct contact with a vibrant community, one that, with your help, we are determined to nourish and support.

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