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IN A CHANGING WORLD, A NEW HOME IN FLORENCE

The Place to be,
in Florence

In the heart of Florence, deeply connected to its daily life, artistic heritage and lively cultural scene, The Place is your House and Home in the vibrant Tuscan city. It is a timeless classic remade for a new generation of immersive travelers, one that reinvents made-to-measure hospitality.

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History

We’ve been writing the story of this Place for seventeen years, years of international plaudits and unforgettable personalities. But the time has come to take a new direction, to respond to a new breed of savvy, tuned-in visitor. The Place is making a fresh new start at a time when the world of travel is undergoing epochal changes.

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The Place
of Wonders

The Place of Wonders is the outrider of a new type of hotel. The hotel of the future will no longer be a mere people container but an active participant in the social, cultural, culinary and educational life of a city or region. The Place Firenze has reached out to a group of Florentine makers and artists to make this dream a reality and bring our guests into direct contact with a vibrant community, one that, with your help, we are determined to nourish and support.

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