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The Place to be,
in Florence

Sometimes you have to start afresh. The world changes, you change. But change can also mean staying true to yourself, to something you believe in, to a place you love. For me, that place is Florence. And from may 2021, my place in Florence is the place.

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THE WELCOMING PLACE

After a long, tiring journey, arrival should be a balm for the soul. At The Place, we refuse to subject our Guests to a lengthy, impersonal check-in procedure. We welcome you warmly, discreetly, reassuringly, with one-to-one attention and solicitude, with a drink or a coffee, just as you would your own house Guests.

THE COMPLIMENTARY PLACE

What kind of Home would this be if you were charged for every little extra? A breakfast to write Home about, little gourmet treats served fresh at every hour of the day, a minibar well stocked with drinks and snacks – all these are included in the room tariff. And the wi-fi hotspots we provide free of charge keep you connected wherever you are in the city.

THE PLACE OF WELL-BEING

Everyone should have the chance to keep in shape while on the road. Our fitness tote bags are available for any Guests who require them – to use, for example, when visiting our partner gym nearby. We’re happy to advise on day spas, running routes and all other wellness-related questions.

THE PLACE ON THE MAP

Linked to Rome, Venice and Milan by high-speed train, Florence’s main train station is just around the corner, while the city’s Peretola airport is only twenty minutes away by taxi. For those who choose to drive to Florence, a rapid, reliable valet parking service is available. We will take care of your bags while your car is securely stabled in our partner garage just 50 metres from the hotel. And we will also arrange the permit you need to drive into Florence’s centro storico restricted traffic zone.

THE PLACE ON THE ROOF

It’s our little secret: a hidden alcove among the rooftops of Florence with views stretching beyond Brunelleschi’s celebrated cathedral dome to the hills that encircle the city. The Rooftop is the perfect Place to unwind after a day spent exploring, shopping or doing business. If you so wish, it can be reserved for your exclusive use.

THE PLACE THAT OPEN DOORS

Few have an address book as wide or deep as our talented concierge team.

The people, places, artisans and experiences they can introduce you to go far beyond the usual tourist offerings to embrace the best tables, the most sought-after craft and fashion items, even the chance to visit storied private Homes in the company of the owners.

Every corner of the place radiates character. Reflecting the ageless beauty and harmony of Florence as well as its contemporary energy. It’s tailored to those who want to enter into the life of the city, who want more than just a hotel.

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The pursuit of quality,
the desire to dig down rather
than skim the surface:
in my mind, these things are connected with a new type of hospitality, one where listening is the key, where hotel rules and rehearsed phrases are replaced
by genuine interaction and
the freedom to be yourself.

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