The Place to be, in Florence

"Every detail of this family-owned, world-class property, from our extraordinary local team to the artisan-made table settings and interior design, is an intentional and authentic reflection of our Renaissance City. The Place is so much more than a hotel; it's a gathering place for locals and Guests alike and a proud representation of Florentine culture. With us, you are always at home."

- Claudio Meli, GM, THE PLACE Firenze

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After a long, tiring journey, arrival should be a balm for the soul. At The Place, we refuse to subject our Guests to a lengthy, impersonal check-in procedure. We welcome you warmly, discreetly, reassuringly, with one-to-one attention and solicitude, with a drink or a coffee, just as you would your own house Guests.

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What kind of Home would this be if you were charged for every little extra? A breakfast to write Home about, a minibar well stocked with drinks and snacks – all these are included in the room tariff. And the wi-fi hotspots we provide free of charge keep you connected wherever you are in the city.

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Everyone should have the opportunity to keep fit while travelling. Just ask our team for access to the gym with which we have an agreement, located a few metres away from the hotel. We are also happy to advise you on day spas, running routes, and all other wellness-related questions.

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Linked to Rome, Venice and Milan by high-speed train, Florence’s main train station is just around the corner, while the city’s Peretola airport is only twenty minutes away by taxi. For those who choose to drive to Florence, a rapid, reliable valet parking service is available. We will take care of your bags while your car is securely stabled in our partner garage just 50 metres from the hotel. And we will also arrange the permit you need to drive into Florence’s centro storico restricted traffic zone.

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It’s our little secret: a hidden alcove among the rooftops of Florence with views stretching beyond Brunelleschi’s celebrated cathedral dome to the hills that encircle the city. The Rooftop is the perfect Place to unwind after a day spent exploring, shopping or doing business. If you so wish, it can be reserved for your exclusive use.

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Few have an address book as wide or deep as our talented concierge team.

The people, places, artisans and experiences they can introduce you to go far beyond the usual tourist offerings to embrace the best tables, the most sought-after craft and fashion items, even the chance to visit storied private Homes in the company of the owners.

Every corner of the place radiates character. Reflecting the ageless beauty and harmony of Florence as well as its contemporary energy. It’s tailored to those who want to enter into the life of the city, who want more than just a hotel.

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The pursuit of quality,
the desire to dig down rather
than skim the surface:
in my mind, these things are connected with a new type of hospitality, one where listening is the key, where hotel rules and rehearsed phrases are replaced
by genuine interaction and
the freedom to be yourself.

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Immagine Immagine