The Place to be, in Florence
Sometimes you have to start afresh. The world changes, you change. But change can also mean staying true to yourself, to something you believe in, to a place you love. For me, that place is Florence. And from may 2021, my place in Florence is the place.


Every corner of the place radiates character. Reflecting the ageless beauty and harmony of Florence as well as its contemporary energy. It’s tailored to those who want to enter into the life of the city, who want more than just a hotel.


The pursuit of quality,
the desire to dig down rather
than skim the surface:
in my mind, these things are connected with a new type of hospitality, one where listening is the key, where hotel rules and rehearsed phrases are replaced
by genuine interaction and
the freedom to be yourself.


